analyse-impact-customer-behaviour-sales-marketing-strategies | Auston Institute of Management
WSQ Level 3
Analyse The Impact of Customer Behaviour on Sales and Marketing Strategies

Sales and Marketing Strategies can be more targeted when companies knows their customers.


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  • CRS-Q-0024371-B
  • 16.5 hours (2 days)
  • 12-25 participants
  • E-Certificate by SSG
  • Auston Institute of Management

Who is the target audience?

  • Executive and Managers involve in the sales and marketing execution in their organization.

Course Synopsis

On completion of the course, the participants will have the knowledge and skills in analysing the impact of customer behaviour on sales and marketing strategies and apply them at the workplace.These include:

  • Identify and assess factors influencing customer behaviour.
  • Analyse customer buying roles and decision processes.
  • Analyse customer behaviour in relation to sales and marketing strategiesReport findings to relevant stakeholders to review in accordance with organisational procedures,
  • Report findings to relevant stakeholders to review in accordance with organisational procedures

At the end of this course you will able to …

  • Marketing Mix
  • Types of Customers
  • Customer Behaviour
  • Factor Influencing Customer Behaviour
  • Customer Buying Roles
  • Steps in Customer Decision Making
  • Customer Buying Behaviour
  • Reporting to Stakeholder

Progression Pathway

Funding Scheme

Self Sponsored

Paying for your own training? Course Fee Funding are available to self-sponsored individuals.


Sg Citizen aged 21 – 39 and PRs aged ≥ 21 yearsSG Citizen aged ≥ 40SG Citizen aged ≥ 35; and earn not more than $2,000 per month
Course Fee$450.00$450.00$450.00
Less Funding Amount($240.00)($405.00)($427.50)
Sub-Total$210.00$45.00$22.50
7% GST$31.50$31.50$31.50
Nett Payable$241.50$76.50$54.00
  • Click here for more information about self funding.


Company Sponsored for Employees

Course Fee and Absentee Payroll Funding are available for employers who sponsor employees for training.


SMEsSg Citizen and PRsSG Citizen aged ≥ 35; and earn not more than $2,000 per month
Course Fee$450.00$450.00
Less Funding Amount($405.00)($427.50)
Sub-Total$45.00$22.50
7% GST$31.50$31.50
Nett Payable$76.50$54.00
  • Click Here for more information about funding support for employers

Enquire About WSQ Course


  • CRS-Q-0024371-B
  • 16 hours (2 days)
  • 12-25 participants
  • E-Certificate by SSG
  • Auston Institute of Management