WSQ - Manage International Marketing Programmes | Auston Institute of Management



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WSQ Level 4
Manage International Marketing Programmes

Adopt a skill and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programmes.


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  • CRS-Q-00238888-BM
  • 17.5 hours (2 days)
  • 12-15 participants
  • E-Certificate by SGG
  • Auston Institute of Management

Who is the target audience?

  • Executive and Managers involve in the sales and marketing execution in their organization.

Course Synopsis

Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets.

However, managing international market has created just as many challenges as opportunities for brands that venture overseas.

Through this workshop, you’re learned to evaluating international marketing opportunities, setting marketing objectives and determining approach and operational structure for an organization marketing internationally.

Course Outline

  • Ways to evaluate global market trends and development by reviewing market data.
  • Discover untapped international market opportunities for developing into new areas.
  • How international opportunities align with organisational sales and marketing strategies and objectives.
  • Assess market performance of competitors and Identify potential opportunities and threats.
  • Understand implications of budgets on international marketing programmes.
  • Analyse marketing programmes for customer acquisition and retention through promotion, product, distribution and price.
  • Identify and analyse key factors that impact international marketing programmes.
  • Monitor business environment through internal and external economic, technological, political and legal issues.
  • Evaluate and recommend changes to international marketing programmes when driven by international business environment.
  • Monitor and assess performance of international marketing programmes against organisational sales and marketing strategies and objectives.

Progression Pathway

Funding Scheme

Self Sponsored

Paying for your own training? Course Fee Funding are available to self-sponsored individuals.

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Company Sponsored for Employees

Course Fee and Absentee Payroll Funding are available for employers who sponsor employees for training.

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  • CRS-Q-00238888-BM
  • 17.5 hours (2 days)
  • 12-15 participants
  • E-Certificate by SGG
  • Auston Institute of Management