DAYS
HOURS
ASSESSMENT
Digital Marketing Concepts
Key Concepts
Pros and Cons and Regulatory Obligations
Planning Key Elements
Content Types
Appropriate Target Audience
Web Presence
Web Presence Options
Website Considerations
Search Engine Optimization
Social Media Setup
Social Media Platforms
Social Media Account types
Differentiate Profiles between Personal / Business/ Group / Event
Social Media Management
Understanding SMM services
Marketing and Promotional Activities
Engagement, Lead Generation, and Sales
Online Marketing and Advertising
Online Advertising
Email Marketing
Mobile Marketing
Analytics
Understanding the terms
Web Analytics
Social Media Insights
Email Marketing and Online Advertising Analytics
2, 9 May 2021 (Sun)
20-21 May 2021
30 May, 6 Jun 2021 (Sun)
12, 19 Jun 2021 (Sat)
17-18 Jun 2021
11, 18 Jul 2021 (Sun)
SkillsFuture funding validity period: 19-06-2020 to 04-08-2022
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