Digital Marketing Course

ICDL DIGITAL MARKETING

2

DAYS

16

HOURS

1

ASSESSMENT

COURSE OUTLINE:

Digital Marketing Concepts
Key Concepts
Pros and Cons and Regulatory Obligations
Planning Key Elements
Content Types
Appropriate Target Audience

Web Presence
Web Presence Options
Website Considerations
Search Engine Optimization

Social Media Setup
Social Media Platforms
Social Media Account types
Differentiate Profiles between Personal / Business/ Group / Event

Social Media Management
Understanding SMM services
Marketing and Promotional Activities
Engagement, Lead Generation, and Sales

Online Marketing and Advertising
Online Advertising
Email Marketing
Mobile Marketing

Analytics
Understanding the terms
Web Analytics
Social Media Insights
Email Marketing and Online Advertising Analytics

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Can I Claim SkillsFuture Credit For These Courses?

Yes, you can! Click here for the claims process.

Can I Claim NTUC UTAP Funding For These Courses?

Yes, you can! Please contact us for a detailed guide.

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