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Key Course Information

Ref ID   CRS-Q-0024007-BM

Course Length   16.5 hours (2 days) 

Min Class Size   12 pax

Mode of Delivery    Workshop

Course Fees    SGD 450.00 (Before funding) 

Awarded by   WDA

Venue    Auston Institute of Management

* Course fees exclusive GST 7%

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WSQ Analyse Consumer Behaviour

Course Synopsis

On completion of the course, the participants will have the knowledge and skills in analysing customer behaviour and recommending improvements on current sales and marketing programmes. Participant will be able to make recommendation to improve existing sales and marketing initiatives with these analyses.


Course Outline

  1. To equip participants with the knowledge and skills to analyse customer behaviour through acquiring knowledge of products and services and assessing customer interest levels and needs.
  2. Acquire knowledge on products / services and specific markets to understand the organisation’s value proposition
  3. Assess customer interest levels and needs through analysis of trends and past performance
  4. Recommend improvements to existing sales and marketing programmes based on assessment of customer interest levels




Funding Type(s) Available

WDA Funding of up to 95% of course fees and Absentee Payroll. Fees listed do not reflect Absentee Payroll calculations. To calculate this funding type, please visit


This course is recommended for executive level or working professionals with minimum experience of 2 years from any business sector

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Auston Institute of Management
50 Ophir Road, #02-00, Church Of Our Lady Of Lourdes Singapore, 188690
Phone: +65 6334 5900 Maps & Directions