Expand your horizon with our training opportunities today!

Key Course Information

Ref ID   CRS-Q-0023987-BM

Course Length   16 hours (2 days) 

Course Dates 22&23 May, 5&6 June, 17&18 July

Min Class Size   12 pax

Mode of Delivery    Workshop

Course Fees    SGD 450.00 (Before funding) 

Awarded by   WDA

Venue    Auston Institute of Management


* Course fees exclusive GST 7%

Request For Registration Info

Every company is different; We know. That's why we're here to help make this process as simple as possible.
Alternatively you may contact us at +65 6334 5900 for immediate info.

WSQ – Analyse the Impact of Customer Behaviour on Sales & Marketing Strategies

Course Synopsis

To equip participants with the knowledge and skills in analysing customer behaviour and recognising potential implications on sales and marketing strategies, as well as reporting findings for review.


Course Outline

On completion of the course, the participants will have the knowledge and skills in analysing the impact of customer behaviour on sales and marketing strategies and apply them at the workplace.  These include:
  1. Identify and assess factors influencing customer behaviour
  2. Analyse customer buying roles and decision processes
  3. Analyse customer behaviour in relation to sales and marketing strategies
  4. Report findings to relevant stakeholders to review in accordance with organisational procedures



You may click HERE for course enrolment with given date and fill in with your full details.  For any further enquiries, please email to us at and our staff will contact you shortly.

Funding Type(s) Available

WDA Funding of up to 95% of course fees and Absentee Payroll. Fees listed do not reflect Absentee Payroll calculations. To calculate this funding type, please visit


Executive level or working professionals from any business sector who executes plans, policies and procedures; applies knowledge of concepts and strategies.

E-Cert system

Enjoy convenient access to e-Certificates earlier via computing and mobile device for record verification or printing.


Auston Institute of Management
50 Ophir Road, #02-00, Church Of Our Lady Of Lourdes Singapore, 188690
Phone: +65 6334 5900