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Key Course Information

Ref ID   CRS-Q-00238888-BM

Course Length   17.5 hours (2 days) 

Min Class Size   12 pax

Mode of Delivery    Workshop

Course Fees    SGD 450.00 (Before funding)

Awarded by   WDA

Venue    Auston Institute of Management

* Course fees exclusive GST 7%

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WSQ – Manage International Marketing Programmes

Course Synopsis

This unit covers evaluating global market trends and developments; the factors impacting international marketing programmes as well as overseeing and assessing the programmes’ performance.


Course Outline

  1. Evaluate global market trends and developments to forecast international business needs.
  2. Identify and analyse key factors that impact international marketing programmes.
  3. Oversee international marketing programmes to meet performance measures.
  4. Recommend changes to international marketing programmes when driven by international business environment.
  5. Monitor and assess performance of international marketing programmes against organisational sales and marketing strategies and objectives.




Funding Type(s) Available

WDA Funding of up to 95% of course fees and Absentee Payroll. Fees listed do not reflect Absentee Payroll calculations. To calculate this funding type, please visit


This course is recommended for working professionals from Business related organisations involved in international marketing programmes.

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Auston Institute of Management
50 Ophir Road, #02-00, Church Of Our Lady Of Lourdes Singapore, 188690
Phone: +65 6334 5900 Maps & Directions